A hot property

For city ‘superbroker,’ it’s always closing time

  • Last Updated: 3:17 AM, May 21, 2012
  • Posted: 11:13 PM, May 20, 2012

Living large. That’s what Fredrik Eklund is doing and that’s what he’s selling. The New York City real-estate superbroker is atop his profession, showing leafy Village brownstones and glassy penthouse palaces to billionaire moguls and celebs like Jude Law, Cameron Diaz and Daniel Craig.

Currently managing director at Prudential Douglas Elliman, the 35-year-old smooth-talker has rung up $1.3 billion in sales in his nine-year career. He’s already put $150 million into contract so far this year. And with his standard 5 or 6 percent commission, you know the Swedish native is living comfortably himself in his Meatpacking District spread.

A-LISTER: After starting at the bottom, Fredrik Eklund now sells the city’s dreamiest — and priciest — domiciles.
Astrid Stawiarz
A-LISTER: After starting at the bottom, Fredrik Eklund now sells the city’s dreamiest — and priciest — domiciles.

Driven since a teenager, Eklund had early success in Stockholm with a customer-relations Web site he sold; he also invested in a nightclub and acted in a few gay-porn movies under the pseudonym Tag Eriksson.

Last year he was back in front of the camera, as a featured broker in Bravo’s reality show “Million Dollar Listing New York.”

@work caught up with the quick-thinking dealmaker — who also remotely oversees a spinoff real-estate agency in Sweden — as he drove down the West Side Highway en route to showing a $16 million property in TriBeCa.

Did you have any inkling as a young man in Sweden that you’d end up in New York City real estate?

The only thing that might have suggested this line of work was that I’ve always worked for myself. I never wanted a regular job. I don’t want to know what my paycheck is going to be every Friday. I’ve always created my own jobs, starting with an Internet company when I was 22.

What’s your attitude toward your past in porn?

I’ve always been very open about it. I view life as a smorgasbord, and I’ve tried a lot of different things. I am who I am because of these experiences, and I don’t regret anything.

What led to your move to New York and a career in real estate?

It was something to try. I came to America in 2003, got my license at NYU, went on Craigslist and found an ad that they were taking on an agent at a small office.

I didn’t even know the neighborhoods. I had no clients or Rolodex, but I was very hungry and aggressive. I was in the office from 7 a.m. to 11 p.m. and finally had one client I worked with for six months. I closed on a place in Chelsea and got a check for $16,000, and I was hooked.

All of a sudden I started getting listings. Over the next six months I sold around $50 million in real estate and was nominated by the Real Estate Board of New York as the rookie of the year.

What talents does selling real estate require?

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